Here are some publicity news-related information about Zhao Yiming's shelves:
- Enriching shelf products through cooperation with other brands:
- In January 2024, Three Squirrels put four nut products on the shelves of snack volume stores such as Snack Busy and Zhao Yiming Snacks. On the shelves of a Zhao Yiming Snacks store in Wujiang District, Suzhou City, there are 100g pecans, 100g shelled almonds and 120g pistachios from Three Squirrels. This shows that the products on Zhao Yiming's snack shelves are continuously enriched in variety. Through cooperation with other brands, more choices are provided for consumers.
- Characteristic shelf display during Children's Day activities:
- During the Children's Day period in 2023, Zhao Yiming Snacks held the "Snack Battle" activity, cleverly integrating brand elements with Children's Day, and launching multi-brand linkage and creating themed stores. The activity cooperated with well-known brands such as Oreo, Milkground, and Yizhi. When consumers enter the co-branded themed store, they can see classic cartoon characters and co-branded products appear on the shelves together, or nostalgic childhood snacks return, as if being in a fairy-tale world full of fantasy and surprises, returning to childhood in another way. These products and themed decorations arranged on the shelves create a strong childlike atmosphere for the store and attract many consumers.
- Brand development promotes optimization of shelf layout:
- Since its establishment, Zhao Yiming display shelves has developed rapidly, and the number of stores has been continuously increasing. As of June 2024, its stores have exceeded 5,000. With the expansion of stores, the layout and design of its shelves are also continuously optimized and improved to adapt to the space of different stores and the shopping needs of consumers. For example, the store layout is simple, and many products are displayed on the product shelves. Posters with "cheap" are displayed around, making people immersed in the cognitive atmosphere of "cheap" as soon as they enter the store from a visual level.
