Under the continuous suppression of e-commerce, the retail industry seems to be losing ground. However, convenience stores are an exception. The convenience store format is still expanding smoothly despite being surrounded and blocked by e-commerce, which has a lot to do with the fact that although convenience stores are small, they have all the necessary functions and are very close to residents' living areas.
With the rapid development of the convenience store industry, the changes in supermarket equipment are also coming faster and faster. Among them, the checkout counter is the most obvious one. Perhaps some observant customers have already noticed that the originally short checkout counters have been gradually replaced by longer ones, and there are even special operating tables and refrigeration equipment behind some checkout counters. So what's the secret behind the increasingly long checkout counters?
Under the continuous pressure from e-commerce, the retail industry seems to be on the verge of being defeated. However, convenience stores are an exception. The convenience store format is still expanding smoothly and continuously despite being besieged by e-commerce, which is not unrelated to the fact that convenience stores, though small, have all the essential facilities and are very close to residents' living areas.
With the rapid development of the convenience store industry, the changes in supermarket equipment are becoming faster and faster. Among them, the checkout counter is the most noticeable. Perhaps some observant customers have already noticed that the originally short checkout counters have gradually been replaced by longer ones, and there are even special operating tables and refrigeration equipment behind some checkout counters. Then what's the mystery behind the checkout counters getting longer and longer?
As a supplement to large supermarkets and hypermarkets, convenience stores mainly focus on immediate consumption, small package sizes and meeting emergency needs. Eighty percent of customers make purchases with specific purposes. Therefore, now many convenience store checkout counters have begun to display takeout and catering food, adding the function of a convenience restaurant. In the future, convenience stores will gradually transform from simple stores in commercial areas to hybrid stores with community functions, and this is a trend.
The customer sources of traditional convenience stores mainly come from the surrounding communities, and the consumer groups are relatively single. Many people's understanding of running a convenience store remains at the level of purchasing goods for sale and receiving payments and giving change at the cashier. Therefore, some people think that the checkout counter is not particularly important for convenience stores, or that there is no need for a cash register at all and just a countertop will do. This is also the reason why many community stores and neighborhood supermarkets have been unable to transform better in the face of increasingly fierce competition after foreign convenience stores and well-run chain enterprises have developed and expanded in recent years. Now is the period of transformation for the retail industry. We must seize the rare market opportunities, start to work hard on the display at the checkout counters of convenience stores, and grasp the major trend of market development.
Jiangsu Jinyihao Metal Technology Co., Ltd. is a factory located in Huaian,China. Specialized in producing different kinds of Shelves, such as Supermarket Shelves, Drugstore Shelves, Steel and Wood Shelves, Cashier Desk, Storage Rack,etc.
Custom made base on your design is welcome, feel free to contact Jinyihao with your full det!
Custom made base on your design is welcome, feel free to contact Jinyihao with your full det!